Fitgenes was envisioned in 2007 via a strategic alliance between the principles of two companies involved in the health and fitness sector, Dr Paul Beaver, Mrs Leigh Beaver and Mr Matt Patti. The founders collectively had many years of experience in development and research, behavioural and educational psychology, teaching, coaching and mentoring in the areas of fitness, health and nutrition. In 2009, Fitgenes Pty Ltd was incorporated to commercialise the intellectual property developed by the founders, which included over two decades of dedicated research by Dr Paul Beaver, now Fitgenes Director (Science).
Fitgenes assists individuals to maximise their potential for Healthy Living – Healthy Ageing.
Fitgenes aims to be a global leader in integrated health and lifestyle programs incorporating genetic profiling, nutrition and exercise.
Fitgenes a closely held private company developing a sustainable and scalable business model with multiple revenue streams. Fitgenes leverages the use of technology to provide a ‘high tech, high touch’ approach to delivering products and services via the Company’s community of Certified Practitioners based throughout Australasia and South East Asia. The Fitgenes business model is designed to leverage existing distribution channels into international markets such that high levels of support are maintained for Certified Practitioners and their patients.
Fitgenes currently has a head office in Brisbane and a branch office in Melbourne with Certified Practitioners throughout Australia, New Zealand, Malaysia, Singapore, and Hong Kong.